Abirami Y.

Abirami Y. is a skilled project manager specializing in CRM and marketing automation, with extensive experience at Groupe BPCE since March 2017. Responsibilities include implementing relational marketing strategies, managing strategic and technical projects, leading a CRM team, and overseeing the integration of artificial intelligence within marketing activities. Previous roles include managing email campaigns at MAISON&OBJET and participating in marketing initiatives at Infopro Digital, LabVantage Solutions, and Bayard. Abirami Y. holds a Master's degree in Digital Marketing and a Bachelor's degree in Marketing from PPA Business School.