Astrid Perrotin

Astrid Perrotin has extensive experience in brand management and communication, currently serving as the Directeur de la marque Caisse d'Epargne at Groupe BPCE since July 2009. In this role, Astrid leads brand positioning, communication strategy, and expression territory while overseeing annual communication and media plans across various channels, including advertising and digital media. Previously, as Responsable publicité et communication Caisse d'Epargne, Astrid was responsible for multi-channel advertising campaigns, brand strategy, media buying, and partnership development. Prior experience includes a role in communication at Le Groupe La Poste. Astrid is pursuing a General Management degree at ESSEC Business School, with prior education at CELSA Paris-Sorbonne, Audencia SciencesCom, and Université catholique de l'Ouest.