Fiona Josset

Fiona Josset is an experienced marketing and CRM project manager currently working at Groupe BPCE since June 2020 as Chef de projet campagne marketing & CRM for BPCE Financement. Responsibilities include implementing customer communication actions across various channels, creating acquisition and loyalty campaigns, enhancing AI tools for ultra-personalization, and training new team members. Prior experience includes roles as Coordinatrice déploiement CRM at Generali, where Fiona facilitated the implementation of SalesForce and led marketing projects aimed at improving customer experience, and as Chargée de projet marketing, focusing on multichannel strategies. Previous positions at Nokia and Alcatel-Lucent Enterprise involved internal communications and administrative support. Fiona holds a Master’s degree in Marketing and Digital from MBS School of Business and a DUT in Commercial Techniques from Université Évry Paris-Saclay.