Alexandra Baudot

Alexandra Baudot serves as the Global Marketing and Brand Executive Director at GROUPE GM since September 2021, overseeing the marketing and communication strategies for a portfolio of approximately thirty luxury and international brands. In previous roles, Alexandra was the International Marketing Manager at NAF NAF, where responsibilities included communicating brand strategies across 30 countries, and served as the Operational Product Manager at Cartier, focusing on product launches and sales performance analysis in the Chinese market. Additional experience includes brand management for luxury clients at RETAIL LINK CHINA and a marketing role at Groupe Beaumanoir, among others. Alexandra holds a Double Bachelor’s degree in International Management from KEDGE Business School and has pursued extensive training in fragrance and sensory marketing, demonstrating a strong commitment to education and professional development.