Guillaume de Beco

Guillaume de Beco is an experienced international business leader with a strong background in managing revenue and operations across multiple sectors, particularly in the beauty and hospitality industries. Currently serving as the International Managing Director and General Manager of the US affiliate at GROUPE GM since 2016, Guillaume oversees a revenue of €70M across 30 companies and 90 countries, focusing on sales growth within the hospitality sector. Previous roles include Managing Director for France and International at BY TERRY, where Guillaume managed €40M in revenue and a team of 65 employees, and International Strategic Projects Director at GUERLAIN, where critical joint ventures were established in the Middle East and Asia. With a robust understanding of profit and loss management and strategic development, Guillaume also held significant positions at SHISEIDO EUROPE and LES TISSUS COLBERT, contributing to brand expansion and regional operations. An alumnus of SKEMA Business School, Guillaume holds a degree focusing on Purchasing, Sales, and Negotiation.