Nicolas Appert

Nicolas Appert is an experienced professional in the field of marketing and trade management, currently serving as Directeur marchés retail and Responsable coordination et animation des marchés at Groupe HBF since June 2010. Responsibilities include developing coherent multichannel distribution offers, managing commercial tariffs and margins, and implementing strategies to boost revenue while maintaining stock integrity. Previous roles at Groupe HBF include Responsable trade marketing and Chef de produit trade marketing, overseeing trade marketing teams, coordinating client references, and managing promotional strategies. Prior to joining Groupe HBF, Nicolas Appert worked at INOTECH as an Assistant marketing, contributing to promotional bids and managing product displays. Educational qualifications include a diplôme from ESICAD in marketing and commerce and a BTS from CCI Perpignan in commercial action.