Rares Vidican

Rares VIDICAN has extensive experience in digital marketing and communication, currently serving as Chargé d'activité Marketing Digital at GROUPE MACIF since June 2016. Responsibilities include managing digital communication strategies to acquire clients, overseeing media budgets for Search, Social, and Display, and analyzing campaign performance data. Prior roles at Group M – WPP involved leadership in tracking and data management for high-profile clients such as Blizzard and Netflix, with duties ranging from campaign execution to performance optimization. Rares also held positions in multimedia promotion at the Office de Tourisme in Saint-Germain-en-Laye and communication assistance at Yvelines Tourisme, contributing to digital visibility and strategic promotion efforts. Rares holds a Master DATT from IREST, Université Paris 1 Panthéon-Sorbonne, and two degrees in Geography from Université Paris 7 Denis-Diderot.