Roxana Diop

Roxana DIOP is a marketing professional with extensive experience in operational marketing and CRM, currently serving as Charge de marketing at MACIF since November 2022. Responsibilities include planning multi-channel marketing campaigns, collaborating with internal and external teams, and analyzing campaign results. Prior roles include Consultante Média x CRM at Converteo and Chargée de projets CRM at Lapeyre, where Roxana managed reporting, ensured data integrity, and implemented GDPR processes. Additional experience includes Chargée de campagnes CRM at Groupe AFNOR, where Roxana optimized email campaigns, and roles at France Loisirs, CanoP, and Tribu Ebene focused on e-commerce and community management. Roxana holds a Master’s degree in E-Commerce from Université Paris-Est Créteil and a Bachelor's degree in Economics and Management from Université Paris-Est Marne-la-Vallée.