Valérie Imparato

Valérie Imparato has extensive experience in communication, currently serving as Responsable Communication institutionnelle, réputation et sponsoring at GROUPE MACIF since April 2004. Key responsibilities include managing brand reputation through media relations, monitoring reputation, and crisis communication, as well as leading institutional communication strategies to enhance brand differentiation and promote mutual commitments. Valérie also spearheads the cultural sponsorship program in partnership with the Réunion des musées nationaux and coordinates sponsorship initiatives in competitive sailing. Prior to this role, Valérie was Directrice de clientèle at CLC Communications from 1997 to 2004, overseeing media relations plans for clients in various sectors, including Energy and Construction. Valérie completed education at EFAP - École des nouveaux métiers de la communication from 1989 to 1992.