Manufacturier de produits de soins de la peau et cosmétiques hypoallergéniques et sans parfum Marcelle, les produits cosmétiques Annabelle, les soins pour hommes CW Beggs & Sons ainsi que les produits cosmétiques et soins de la peau Lise Watier

Chemicals

Groupe Marcelle Inc.

David Cape

Luc Simard

Julia Geissen

Nathalie Goudreau

Cloé Bérard

Jean-Pierre B.

Jennifer Bédard

The Sales and Marketing team at Groupe Marcelle Inc. is responsible for driving brand awareness and sales growth across their range of hypoallergenic and fragrance-free skincare and cosmetic products. This team strategizes and implements marketing campaigns, manages brand positioning, and develops relationships with key accounts to enhance product reach in the competitive cosmetics market. They also provide training and education to sales personnel to ensure effective product representation and consumer engagement.

Sales and Marketing

The E-commerce and Digital Marketing team at Groupe Marcelle Inc. is responsible for driving online sales and enhancing the digital presence of the company's hypoallergenic skincare and cosmetic brands, including Marcelle, Annabelle, CW Beggs & Sons, and Lise Watier. This team focuses on managing the online storefront, optimizing user experience, executing marketing campaigns, and developing customer loyalty programs to engage and retain users across multiple digital platforms. They collaborate closely to leverage data analytics and marketing strategies, ensuring that their brands resonate with consumers in the competitive e-commerce landscape.

E-commerce and Digital Marketing

The Finance and Analytics team at Groupe Marcelle Inc. is responsible for strategic financial planning, budgeting, and revenue management to optimize profitability across its diverse range of hypoallergenic and fragrance-free skincare and cosmetic products. This team analyzes market trends and operational data to inform decision-making, ensuring the company's financial health while supporting the growth of brands like Marcelle, Annabelle, CW Beggs & Sons, and Lise Watier.

Finance and Analytics

The IT and Technical Support team at Groupe Marcelle Inc. is responsible for maintaining and optimizing the company’s IT infrastructure to ensure seamless operations across its brands. This team manages ERP systems, provides technical assistance, and oversees network administration, ensuring that all employees have the necessary support and tools to deliver high-quality hypoallergenic and fragrance-free skincare and cosmetic products.

IT and Technical Support

The Leadership Team at Groupe Marcelle Inc. is responsible for setting the strategic direction and guiding the overall operations of the company. This team, composed of key executives including the President, VPs of Operations, Sales, and Finance, and the Chief Financial Officer, collaborates to drive growth, enhance product innovation in hypoallergenic and fragrance-free cosmetics, and ensure financial health and sustainability across all brand lines.

Leadership Team

The Marketing and Brand Management team at Groupe Marcelle Inc. focuses on developing and executing strategic marketing initiatives to promote the company's hypoallergenic skincare and cosmetic brands. They oversee brand positioning, manage media and content strategies, and create compelling marketing materials to engage consumers and enhance brand loyalty. Through collaboration and innovative campaigns, this team aims to effectively communicate the unique benefits of Marcelle, Annabelle, CW Beggs & Sons, and Lise Watier products to diverse audiences.

Groupe Marcelle Inc.

Org chart

Teams

Sales and Marketing

E-commerce and Digital Marketing

Finance and Analytics

IT and Technical Support

Leadership Team

Marketing and Brand Management

Offices

Groupe Marcelle Inc.

Org chart

Teams

Sales and Marketing

E-commerce and Digital Marketing

Finance and Analytics

IT and Technical Support

Leadership Team

Marketing and Brand Management

Offices

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