Charafa El Bakkal

Charafa El Bakkal is an experienced marketing professional currently serving as Cheffe marketing and marketing team manager at TFO since June 2021, leading a team of specialists and overseeing brand compliance for five brands. Previous roles include Brands and Marketing Manager, Senior Marketing Specialist, and Marketing Specialist at TFO, where Charafa developed and executed successful marketing campaigns and strategies. Prior experience encompasses key positions at Maroc Telecom, including Head of the Marketing Department for international activities, where Charafa established a marketing department for ten subsidiaries and managed significant initiatives, achieving a 43% increase in customer base from 2013 to 2017. Charafa also held roles at Ryerson University as Bilingual Project Coordinator and at Société Générale and The Coca-Cola Company as a marketing intern. Charafa holds a Master's degree in Quality and Internal Control from IAE France and a Bachelor's degree in Marketing from Ecole Nationale de Commerce et de Gestion.