Guillaume Cocheteux

Guillaume Cocheteux is a seasoned marketing and communications professional with extensive experience in leading initiatives for various brands. Currently serving as Directeur communications marketing at GROUPE PC since May 2022, Guillaume oversees all marketing and communication efforts for the Shampoo brand. Prior to this role, Guillaume held the position of Directeur Marketing & communication at Groupe Michel Dervyn from October 2012 to May 2022, managing marketing and communication strategies for the brands Shampoo, Michel Dervyn, and Alexandre de Paris. Earlier in the career, Guillaume worked as Responsable Marketing, directly reporting to M. Michel Dervyn, and as Contrôleur de gestion at HYGENA CUISINES from 2007 to 2012. Educational credentials include a Master's degree in Administration et gestion des affaires from the University of Lille 1 Sciences and Technology and IAE Lille.