Isabelle Lauzon

Isabelle Lauzon is a marketing professional with extensive experience in local marketing strategies and digital marketing. Currently serving as a Conseillère principale marketing local at Groupe St-Hubert since October 2018, Isabelle leads a team that provides tailored marketing support to 125 rotisserie locations across Quebec, Ontario, and New Brunswick, while also collaborating with management to develop recovery plans for underperforming locations. Previously, Isabelle held various roles at Metro Inc. from October 2016 to October 2018, including Conseillère marketing local and Superviseure production numérique, focusing on local and regional marketing strategies and digital platform management. Isabelle's career began at TC Media, where responsibilities included developing multi-platform advertising strategies and managing the Publisac.ca product line. Isabelle holds a bachelor's degree in business administration with a specialization in marketing from UQAM, obtained in 2000.