Mika Mustiala

Mika Mustiala serves as the Director of Digital Services and Platforms at GroupM Finland since April 2021, overseeing the commercial aspects of digital services, including planning and strategy across programmatic, display, native, search, social, and analytics. Previously, Mika held the position of Head of Search, managing the day-to-day operations of SEM and SEO teams. Prior experience includes over a decade at iProspect, where Mika progressed from Head of PPC to Head of Bought Media, focusing on team leadership and account management. Additionally, Mika contributed as a guest speaker and trainer at Google Partners Academy from 2015 to 2018. Educational background includes a degree in Business Information Technology from Haaga-Helia University of Applied Sciences.