Tuija Petänen is an accomplished finance professional currently serving as the Head of Accounting at GroupM Finland since November 2023. Prior to this role, Tuija held various positions at Evac Group, including Finance Manager and Financial Controller for the Nordics, where responsibilities encompassed operational management of the Nordic finance team, statutory accounting, management accounting, group reporting (IFRS), and VAT guidance for international trade. Tuija's extensive experience also includes a long tenure at Oy Nordisk Film Ab, serving as Nordic Funding Manager and Finance Manager, and contributing to numerous development projects. Tuija has been actively involved in board roles with organizations such as Housing company Helsingin Bööle and Nordic XR Startups, as well as serving as an Advisor for Solar Films Inc. Tuija holds an MBA in Finance and Management Accounting from Turku School of Economics and has pursued further studies in the audiovisual area and leadership.