Digital Media Planning and Activation

The Digital Media Planning and Activation team at GroupM is responsible for strategizing, executing, and optimizing digital media campaigns across various platforms to maximize clients' advertising effectiveness. This team collaborates closely with major brands like Coca-Cola and Unilever, leveraging data-driven insights to inform media buying decisions, manage programmatic spending, and drive performance through channels including paid search, social media, and affiliate marketing. Their expertise ensures that clients achieve their marketing goals while delivering measurable results in a rapidly evolving digital landscape.