Lorena Colín Zoreda

Lorena Colín Zoreda has a wealth of experience in business development, sales, and reporting. Lorena began their career in 2009 as a News Reporter for Expansion. In 2011, they joined Promexico as a National Promotion Deputy Manager and Export Project Deputy Manager, where they identified Mexican suppliers for international buyers of mass consumer products and conducted international market researchs for major Mexican companies. In 2016, they were a Business Development Leader for Oficina Comercial del Perú en México. From 2017 to 2021, they were a Business Development Manager for Export Consulting Group, where they developed business opportunities in Mexico for Argentina, Costa Rica and Guatemala trade representations and FMCG and services companies of 8 countries and managed a team of consultants in trade strategies developing projects. Most recently, they have been a Global Brand Manager, Sales Manager, and Sales Representative Latam for Grovara.

Lorena Colín Zoreda obtained a Licenciatura from Universidad de la Comunicación, S.C. in 2010, after studying Comunicación Social from 2006 to 2010. Lorena then completed a Maestría en Administración de Organizaciones in 2015, studying Administración y gestión de empresas, general at UNAM. In 2011 and 2012, they completed a Diplomado en línea Harvard Management Mentor Program at Harvard Business School Executive Education, studying Administración y gestión de empresas, general. Lastly, in 2015 they completed a Diplomatura in RELACIONES INTERSECTORIALES PÚBLICO-PRIVADAS at Instituto Interamericano para el Desarrollo Económico y Social (INDES) - BID.