Joséphine McFarlane

Digital Marketing Lead at GROW® Group PLC

Joséphine McFarlane's work experience includes a role as a Digital Marketing Lead at the company Grow since 2022. Prior to that, they worked as a Marketing Intern at Dragonfly Biosciences from August 2020 to September 2021. In this role, they were responsible for managing social media channels, developing and analyzing marketing campaigns, creating content, conducting SEO, PR, graphic design, community management, influencer marketing, copywriting, and supporting administrative tasks. Joséphine also managed the affiliate program and company databases. Before that, Joséphine worked as a Content Creator, operating an Instagram food blog called @veganshite. Joséphine wrote reviews and recipes, developed their brand, and conducted advertising initiatives using Instagram's promotion tools. Joséphine also worked as a guest menu taster with Swiss vegetarian chain 'Tibits' and with 'Stir' in Woolwich to improve their vegan menu. Their work in this role involved developing influencer marketing abilities, creative content design skills, trend awareness, and building professional relationships with affiliates. Their tenure as a Content Creator lasted from May 2018 to August 2021.

Joséphine McFarlane completed their undergraduate education from 2018 to 2022 at King's College London, earning a Bachelor of Science degree in International Management. Prior to that, they attended Sheldon Sixth Form from 2016 to 2018, where they obtained their A levels in English Literature, Government and Politics, and Business. In addition to their formal education, in August 2020, Joséphine also obtained the KBS Common Purpose Cultural Intelligence Accelerator certification from Common Purpose.

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Timeline

  • Digital Marketing Lead

    August, 2022 - present