GrowCFO
Kevin Appleby is currently the Fractional COO, Mentor, and host of the GrowCFO show podcast at GrowCFO, where Kevin ensures individuals can access and utilize resources for success. In addition, Kevin is the CEO/CFO of Appleby Consulting & Coaching, offering business advice and financial guidance to business owners. Kevin is also the Co-Creator of The Next 100 Days Podcast, focusing on the importance of actions taken in the next 100 days and beyond. With an extensive background in consulting and finance, Kevin has held various roles in companies such as EDF Energy, MOUCHEL plc., IBM, and PwC Consulting. Kevin graduated from the University of Hull with a B.Sc(Econ) in Economics & Accounting and is a Fellow Chartered Accountant (FCA) from ICAEW.
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GrowCFO
Join thousands of like-minded professionals using GrowCFO to access the combined knowledge and experience of the finance leader community. Becoming a successful CFO requires commitment and dedication towards delivering your full potential. Securing the top CFO role is the ultimate aspiration for most ambitious finance leaders. When delivered effectively, it offers a lucrative career full of exciting challenges, alongside the personal satisfaction of making a huge impact. However, the constantly evolving role carries huge responsibility and significant pressure from ongoing urgent tasks. CFOs often feel overwhelmed and stressed out, leading to procrastination and struggling to see the bigger picture during decision-making. You may feel very self-reliant and exposed to others, creating a loss in confidence and imposter syndrome which can rapidly diminish performance levels. The most successful CFOs possess a strong financial foundation, an integrated understanding of the role and high levels of gravitas around board members. They build trusted teams, implement robust integrated systems and generate confidence, whilst supporting senior management and driving decision-making.