Growing & scaling a startup is one of the biggest challenges founders face. This is why I, Malak Karajah, created Growth Lab: to help startups grow sustainably with scalable growth strategies & frameworks, advisory & coaching.

Offering 3 main services that can be shaped based on your startup's objective and requirements:

1- The Fractional CGO: 

I’ll be acting as your chief growth officer.
You get my time and my experience for a fraction of my salary.

The most hands-on service I offer
The commitment typically is 2-3 hours per day, 3-4 days per week
I’d be directly working with you & your team during set hours on a daily basis. 
I’ll be available for calls with you, your team or third-parties during those hours

2- The Advisory:

The most flexible service I offer
The commitment can be one hour or 300 hours - it could be for the whole business, or for a specific issue/objective
We’d have an initial call so that I assess what you’d need. I’ll then send a proposal, get your feedback and tweak if needed. After you sign, we’ll be ready to kickoff

This service includes (but isn’t limited to):

Identifying growth blockers and opportunities through:
- Auditing your online presence & techstack (web, app, marketplace, analytics, tools..)
- Auditing your acquisition, retention, and monetization (revenue growth) efforts
Auditing business performance, setting growth objectives, and creating growth strategies, experiments, frameworks & roadmaps
Conversion rate optimization CRO): Looking at your user journeys and funnels to find leaks and opportunities to increase conversion rates at every step
Advising on growth/marketing team structure and needed skill sets, 
as well as defining KPIs of each role

3- The Training:

I’ll create a customized training for your growth/marketing team, based on available skill sets, on all things related to growth, automation, digital marketing, testing & experimentation.

Growth Lab

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