Pankaj Tiwari

Pankaj Tiwari is a seasoned professional in user acquisition and digital marketing, currently serving as Senior Manager of User Acquisition at Groww since June 2022, following a progression from Manager of User Acquisition. Prior experience includes a managerial role at Merkle Sokrati from July 2019 to June 2022, where Pankaj managed a team handling various high-profile clients and substantial advertising budgets. Additional roles at Merkle Sokrati involved responsibilities such as digital sales planning and strategy development, with a track record of enhancing client engagement and performance through data-driven insights. Pankaj's career began with freelance marketing and an early position at Inceptum Technologies, where expertise in web development and marketing was cultivated. Educational qualifications include a Bachelor of Technology in Computer Science from Kalinga University and advanced training in Data Science with Python from Digital Vidya.