Riken Patel

Riken Patel is a Senior User Researcher at Groww, India, with previous experience at Flipkart and SocialCops. With a background in Interaction Design from IIT Bombay, Riken has been involved in various user research projects focusing on emergent users, building trust, personalization, and recommendation. With a strong emphasis on qualitative research, Riken collaborates closely with design teams to ensure user needs are met and translated into desired behaviors that align with product strategy. Additionally, Riken has experience in conceptualizing and executing interactive projects for enhanced user engagement, showcasing skills in user experience and design.