Tamanna Tanaz

Tamanna Tanaz is the current Head of Creative & Copy at Groww. Prior to this, they were with Groww India as Creative & Brand for just over a year, where they led the creative team from only 2 members to 11. Tamanna added responsibilities within 6 months of joining and started leading brand efforts. Under their leadership, Instagram followers grew from 3K to 300K+.

Tamanna developed a tone of voice and design style that resonates with the brand vision and enforced consistency across communications to increase the brand recall value. Tamanna launched 3 digital brand campaigns and 5 TV brand campaigns. Tamanna has also worked with multiple agencies/influencers to launch social media and performance campaigns for brand awareness and acquisition, respectively.

In their role as Head of Creative & Copy, Tamanna manages all creative output while also encouraging strong ownership across the team. Tamanna has revamped and conceptualized the entire off-product user journey aimed at addressing pain points and desires of a user to drive conversions and engagement (via emails, push notifications, etc.).

Tamanna Tanaz has a Bachelor of Technology (B.Tech.) in Civil Engineering from Vellore Institute of Technology and a Kendriya Vidyalaya Khanapara.

Tamanna Tanaz reports to Lalit Keshre, Co-Founder & CEO. They work with Ashutosh Naik - Chief Compliance Officer, Amritha Pallath - Chief of Staff, and Kalpesh Balar - VP Engineering.