Derek Lauermann

Derek Lauermann is an accomplished marketing professional with extensive experience in paid media and performance marketing. Currently, as the Director of Paid Media at Grüns since September 2025, Derek oversees various digital channels and has successfully expanded marketing efforts into new platforms. Previously, Derek served as Paid Media Director at Gardyn, managing all paid media channels, and as Head of Performance Marketing at WIN Brands Group, where responsibilities included overseeing a $16M marketing portfolio and leading strategies for major licensing partners, generating significant revenue growth. Derek's career spans positions at companies such as Love Your Melon, Thomson Reuters, and IGI - Turnkey Global Solutions, where a track record of optimizing marketing strategies and achieving impressive ROI has been established. Educational background includes studies at Augsburg University and Eagan High School.