Sean MacLaughlin

Sean MacLaughlin has a diverse work experience in the field of digital media and marketing. Sean is currently serving as the Director of Digital Paid Media and Operations at InStep Health since 2022. Prior to this, Sean founded MacLaughlin Media in 2017, providing digital planning, strategy, and buying services to small and midsize businesses.

Previously, Sean held roles at Aetna, a CVS Health Company, as a Senior Manager of Marketing Operations and Programmatic and as a Programmatic Marketing Operations Manager. At Ve Global, they worked as a Sr. Manager of Programmatic Trading, managing a $2M book of business for multiple clients. Sean also served as a Manager of Media Technology at DigitasLBi_US, where they trained a team of associates in implementing digital tags and presented media technology analysis to clients. Sean was a Sr. Programmatic Media Trader at Ve Interactive, responsible for executing trading strategies and providing updates to clients and internal teams.

Additionally, Sean has experience as a Manager of Ad Operations at haystagg, Inc., overseeing campaign management and optimization. Sean has also worked as a Campaign Manager at Centro and xAd, Inc, where they handled ad server setup, campaign management, and performance analysis. At Starcom MediaVest Group, Sean worked as a Digital Associate in the Technology Activation Group, executing and managing digital campaigns.

Overall, Sean's work experience showcases their expertise in digital media planning, strategy, programmatic trading, campaign management, and media technology implementation.

Sean MacLaughlin has a Master of Liberal Arts degree in General Management and Operations, which they obtained from Harvard Extension School between 2009 and 2011. Prior to this, they completed their Bachelor of Science degree in Business Administration with a concentration in Management at Framingham State University, from 2004 to 2008. Sean also attended Chelmsford High School from 2000 to 2004. In addition to their formal education, Sean has additional certifications in AdWords Display, AdWords Search, and Google Analytics Individual Qualification.