Anna Luchowska

Category Manager Digital, Influencers, Events, BTL at Grupa Żywiec Sp. z o.o.

Anna Luchowska is an experienced procurement and category management professional with a strong background in marketing services and logistics. Currently serving as the Category Manager for Digital, Influencers, Events, and BTL at Grupa Żywiec S.A. since January 2018, Anna has successfully managed various aspects of ATL, BTL, social media, and sponsorships, notably including Męskie Granie. Previously held roles at Grupa Żywiec include Category Manager for Logistics Procurement and Procurement Manager for Marketing & Business Services, where Anna led complex negotiations and received the MP Power Awards 2021 for procurement events. Prior experience at Unilever involved senior procurement positions focused on contract management and regional responsibilities across several countries. Anna began a career in marketing and sales at Polkomtel Sp. z o. o. following the completion of a Master’s degree in Marketing Management from the University of Varmia & Mazury in Olsztyn.

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