Sales and Marketing

The Sales and Marketing team at Grupa Żywiec Sp. z o.o. is responsible for driving the growth and visibility of the company's diverse beer portfolio, which includes renowned brands like Żywiec and Heineken. This team manages strategic sales initiatives, develops marketing campaigns, and cultivates relationships with retailers and consumers to enhance brand loyalty and market reach. Their efforts focus on both traditional and innovative channels, ensuring sustainable practices while promoting responsible consumption of their products.