Raul Hernandez

Raul Hernandez is a seasoned professional with extensive experience in customer loyalty, data science, and digital marketing. Currently, Raul serves as the Development and Customer Loyalty lead at Telefonica, focusing on enhancing customer experience and engagement. Raul has held various roles, including Data Scientist and Sales Analyst, leveraging analytical tools to improve commercial metrics. In addition to Raul's corporate experience, Raul is an adjunct professor and lecturer at multiple universities, teaching subjects related to Digital Marketing, Business Intelligence, and Customer Experience. Raul is also a project manager specializing in customer retention and has co-authored several publications on marketing and customer loyalty. Raul holds a BA in Economics, a Master's in Data Mining, and a specialist degree in Business Intelligence.