Adriana Urrutia

Adriana Urrutia serves as the Transparent & Sustainable Brands Director at Grupo Bimbo since June 2023. With extensive experience in marketing, Urrutia held the position of Global Marketing Manager at Grupo Bimbo S.A de C.V from October 2015 to June 2023, overseeing marketing strategies for various sweet baked goods categories. Prior to this role, Urrutia was the Marketing Manager for Barcel and Ricolino at Bimbo, S.A. de C.V. from October 2005 to October 2015, where strategic marketing efforts for snack brands contributed to significant sales. Urrutia's educational background includes certifications in sustainability strategies from the Massachusetts Institute of Technology and the IESE Business School, along with a degree in Food Engineering and a Master's in Business Administration specializing in Marketing from UAM/ITESM.