Ariadna Martin Tovar

Ariadna Martin Tovar is an accomplished procurement professional with extensive experience in the food and automotive industries. Currently serving as the Category Procurement Manager for Ingredients at Grupo Bimbo, Ariadna oversees regional purchasing for Central America, Colombia, Ecuador, and Venezuela, managing a procurement budget of USD$ 290 million. Previously held various roles within Bimbo de Colombia S.A., including Regional Negotiator for Raw Materials, where Ariadna led the implementation of purchasing processes following a company acquisition in Ecuador. Prior experience includes coordinating purchases at Ford Motor de Colombia and providing economic analysis at FENALCO. Ariadna holds a degree in Economics from Pontificia Universidad Javeriana, along with multiple certifications in project formulation, strategic supplies, and international management.