Guilherme de Paula

Guilherme de Paula is a Specialist UX Researcher at Grupo Boticário since August 2023, with extensive experience leading end-to-end UX research projects involving various methodologies and service design methods. Previously, Guilherme served as a Specialist and Senior UX Researcher at banQi, focusing on user data analysis to support strategic decision-making. Experience also includes roles as Product Researcher at Locaweb, where responsibilities included user research, metrics tracking, and team collaboration, and as Product and Service Designer at 123Carros. Early career highlights feature positions in visual design and marketing roles across various companies. Guilherme holds a Bachelor of Arts in Digital Design from Universidade Anhembi Morumbi and has completed additional studies in Information Technology and Programming.