Luiza Bandeira is an accomplished professional in the cosmetics industry with a strong background in research and development, brand management, and product marketing. Currently serving as the R&D Senior Manager and Head of the Makeup Lab at Grupo Boticário since January 2022, Luiza has previously held managerial roles in makeup and body & bath innovation at O Boticário. With a solid foundation developed during a five-year tenure at L'Oréal, Luiza has extensive experience in market analysis, strategic product development, and brand performance optimization. Luiza holds a degree from ESPM Escola Superior de Propaganda e Marketing, completed between 2013 and 2016.
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