Mafalda Esteves Marcos

Mafalda Esteves Marcos is an experienced marketing professional with a strong background in digital and e-commerce strategies. Currently serving as the Head of E-commerce & Marketplaces at Grupo Boticário since September 2021, Mafalda previously held the role of Digital Manager B2C & B2B at L'Oréal from October 2016 to September 2021, where responsibilities included overseeing the digital strategy for the L'Oréal Professionnel brand, managing budgets, and implementing marketing campaigns. Additional experience includes positions at OrigamiStart as Marketing Manager and at SONAE in various marketing roles. Mafalda holds a Master's degree in Marketing from ISCTE Business School and an Executive Master in Digital Marketing from INDEG-ISCTE Executive Education.