Marisa Fonseca

Marisa Fonseca is a seasoned professional in trade marketing, currently serving as a Senior Trade Marketing Analyst at Grupo Boticário since September 2023, where responsibilities include strategic development and leadership in point-of-sale activations for top perfumeries, as well as budget management and cross-departmental collaboration. Prior to this role, Marisa spent over five years at L'Oréal in various positions—from Sales Consultant to Trade Marketing Analyst—where accomplishments included executing trade marketing strategies, managing key performance indicators, and enhancing customer engagement. Marisa's career began at Itaú Unibanco as an intern, and educational credentials include a degree in Journalism from Faculdade FACHA, completed in 2021.