Natália Calixto

Natália Calixto is an accomplished executive with extensive experience in consumer management and insights across leading companies. Currently serving as the Executive Director of Consumer Management at Grupo Boticário since September 2021, Natália oversees media, CRM, loyalty, and customer experience for all brands within the group. Previously, Natália held various roles at Electrolux and Google, focusing on digital consumer experiences, media strategies, and consumer insights while working closely with brands and agencies to enhance digital strategies. Natália's academic background includes an MBA from FIA and several executive education programs at Kellogg, complementing a foundational degree in Pharmacy-Biochemistry from USP.