Riany Oliveira

Riany Oliveira is a Web Analytics Consultant at Grupo Carrefour Brasil since October 2022, specializing in the development and implementation of tagging strategies for advanced data collection, including Measurement Protocol and GTM Server Side methodologies. Previously, Riany served as a Senior Web Analytics Analyst, managing analytics accounts for several Carrefour brands and overseeing the migration from Google Analytics Universal to Google Analytics 4. Prior experience includes roles as a Front End Developer and Social Media Analyst at AventureBox, Front End Programmer at Talent Group, and Vendedora at Mega Chip Informática. Riany holds a Technologist degree in Systems Analysis and Development from Instituto Federal de Educação, Ciência e Tecnologia de São Paulo, along with technical education in Informatics and a completed high school diploma.