E-commerce and Digital Strategy

The E-commerce and Digital Strategy team at Grupo Carrefour Brasil is responsible for optimizing the online shopping experience and expanding the digital footprint of the company. This team focuses on strategic planning, digital marketing initiatives, and enhancing e-commerce operations to drive customer engagement and sales across various platforms. By leveraging data analytics and customer insights, they ensure a seamless integration of digital and physical retail experiences, ultimately aiming to strengthen Carrefour's position in the competitive e-commerce landscape.