Jorge Saldaña Alegre

Jorge Saldaña Alegre currently serves as the CEO and Founding Partner of Grupo Clever Shopping, SL, focusing on sales growth strategies since March 2019. In addition to this role, Jorge is a Professor in the STEAM field at Universidad Europea and a Guest Speaker at Instituto de Empresa, engaging in topics related to digital transformation and Industry 4.0. As a co-owner and advisor at Colono Gourmet, Jorge oversees gourmet food distribution across various channels. Previously, Jorge held multiple managerial positions at Procter & Gamble, where responsibilities included category planning and digital transformation. Jorge's extensive educational background includes an Executive MBA from IE Business School, advanced degrees in Industrial Organization Engineering and Telecommunication Engineering, and specialized training in digital marketing and e-commerce.