Yolanda Michel Rojas Medina

Yolanda Michel Rojas Medina is an accomplished professional with extensive experience in commercial and digital marketing roles. Currently serving as the Commercial Head at dportenis.mx with Grupo dportenis, Yolanda has previously held significant positions such as Consultor Especialista en proyectos de comercio exterior with NiuToys and Senior Manager for Customer Experience and Branding Marketing at ZURU Toy Company. In these roles, Yolanda demonstrated expertise in digital marketing strategies, social media campaigns, and e-commerce growth, achieving notable increases in sales and brand performance. Yolanda's educational background includes a Bachelor's degree in International Business, advanced studies in Customs and Foreign Trade, and a Master's degree in Digital Marketing, complemented by ongoing education in Business Administration with a focus on finance.