Fernanda Siqueira

Fernanda Siqueira currently serves as Coordenadora de Estratégia da Superintendência de Publicidade Mídias Sociais at CNIFSB Comunicação, managing teams and developing annual and monthly plans for various institutions including CNI, SENAI, and SESI. Prior experience includes roles as Membro da comissão at Grupo de Planejamento de Brasília, and held multiple positions at nova/sb from November 2015 to March 2021, such as Gerente de planejamento estratégico, where responsibilities included leading strategic planning for both offline and digital advertising campaigns, as well as conducting qualitative and quantitative research. Additionally, Fernanda worked as Supervisora de planejamento at Lew'Lara/TBWA, overseeing teams and developing campaign strategies. Education includes a Bachelor's degree in Comunicação Social from Universidade Brasília and a current pursuit of a Pós-graduação Lato Sensu in Neurociência, marketing e consumo from Pontifícia Universidade Católica do Rio Grande do Sul.