Tania Saldivar

Tania Saldivar is a marketing professional with extensive experience in audience analysis and advertising strategies. Currently serving as a Marketing Business Analyst at Grupo Expansión since March 2021, Tania previously held positions at JCDecaux as Coordinador de Marketing Intelligence, where strategic implementation for OOH advertising was a focus. Earlier roles include Ejecutivo de Research at Imagen Televisión Canal 3, providing crucial audience analytics, and a long tenure at Nielsen IBOPE, where Tania built strong relationships with key accounts and developed quality control methodologies for OOH products. Tania holds a degree in Marketing from Universidad del Valle de México, completed in 2006.