Jeniffer González Flores

Jeniffer González Flores is a seasoned marketing professional with extensive experience in content creation and brand management across various sectors. Currently serving as the Content Communications Manager at Grupo Financiero Aserta since May 2022, Jeniffer specializes in the structuring and development of content for digital channels, as well as corporate brand guideline creation. Previously, Jeniffer worked as a Content Manager at Cooltura Financiera, where focus was on financial content and audience analysis. Prior roles include Brand and Digital Communications Specialist at Seguros Monterrey New York Life, and Digital Communications and Content Analyst at MetLife México, where responsibilities encompassed brand management, content strategy, and coordination of digital initiatives. Jeniffer holds a Bachelor’s degree in Business Management from Universidad La Salle, A.C.