Loy Meza Rodrigo

Loy Meza Rodrigo is an accomplished marketing professional with extensive experience across various industries, particularly in the retail and real estate sectors. Currently serving as Head of Marketing at GICSA since February 2019, Loy is responsible for developing and executing brand marketing strategies for 12 shopping centers. Prior roles include Head of Marketing at Pulso Inmobiliario, where Loy drove foot traffic and brand awareness through digital campaigns, and Assistant Marketing Manager at Sordo Madaleno, where Loy led marketing initiatives for top shopping centers in Mexico. Previous positions include Marketing Manager at Fibra Uno, Senior Marketing Coordinator at Blockbuster, and roles at Grupo Expansión and General Motors, highlighting a solid track record in strategic marketing and client relationship management. Loy holds a Diplomado in Mercadotecnia Integral from Universidad Intercontinental and a degree in Administrativas y Mercadotecnia from Centro de Estudios Superiores de San Ángel.