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Loy Meza Rodrigo

Head Of Marketing | Subdirectora De Marketing at Grupo Gicsa SAB De CV

Loy Meza Rodrigo is an accomplished marketing professional with extensive experience across various industries, particularly in the retail and real estate sectors. Currently serving as Head of Marketing at GICSA since February 2019, Loy is responsible for developing and executing brand marketing strategies for 12 shopping centers. Prior roles include Head of Marketing at Pulso Inmobiliario, where Loy drove foot traffic and brand awareness through digital campaigns, and Assistant Marketing Manager at Sordo Madaleno, where Loy led marketing initiatives for top shopping centers in Mexico. Previous positions include Marketing Manager at Fibra Uno, Senior Marketing Coordinator at Blockbuster, and roles at Grupo Expansión and General Motors, highlighting a solid track record in strategic marketing and client relationship management. Loy holds a Diplomado in Mercadotecnia Integral from Universidad Intercontinental and a degree in Administrativas y Mercadotecnia from Centro de Estudios Superiores de San Ángel.

Location

Mexico City, Mexico

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Grupo Gicsa SAB De CV

Grupo Gicsa SAB de CV is a Mexico-based company engaged in the real estate development. The Company specializes in the land acquisition and real estate construction, development, management, sell and rental. Its business activities are divided into six segments: Shopping malls, including construction of shopping centers and retail stores; Business offices, providing office buildings; Industrial properties, involved in the development of industrial space; Residential, executing housing projects; Mixed developments, comprising projects that develop different purpose buildings; and Services, which encompasses hospitality services. The Company develops projects in a range of Mexican cities, such as Mexico City, Merida, Cancun, Queretaro, Monterrey and Tultitlan. Furthermore, It operates through a number of subsidiaries.


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Employees

1,001-5,000

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