Eduardo Frayha

Eduardo Frayha has extensive work experience in sales and marketing roles. Eduardo began their career in 2000 as an Analyst of Sales at TSP Total Solution Provider, where they worked on developing relationships with suppliers and creating new alliances. From 2001 to 2003, they served as a Strategic Alliances Coordinator at Corel Corporation, responsible for conventions with a focus on strategic alliances and presentations to major players in the IT market.

In 2004, Frayha joined Tahitian Noni International as the National Sales Coordinator, overseeing leadership development and sales promotion through interviews and regular calls. Eduardo also played a key role in customizing and launching the training program, Caminho de Sucesso, and provided support for various international events.

Frayha later joined Corel Corporation again in 2007 as a Corporate Manager, where they successfully launched new solution packages for the SMB market and managed relationships with suppliers and resellers. At the same time, they joined MonaVie as the Director of Marketing and Sales, responsible for overall sales and marketing strategies. In 2012, they were promoted to General Director.

Currently, Frayha holds the position of Chief Sales Officer at Grupo Hinode - Oficial, where since 2014 they have been leading the sales and marketing team. Prior to their current role, they served as the VP of Sales and Marketing from 2014 to 2017.

Eduardo Frayha completed their MBA in Gestão Empresarial at FGV - Fundação Getulio Vargas from 2012 to 2013. Prior to that, in 2007, they pursued a GV PEC degree in Relacionamento e Fidelização de Clientes from the same institution. In 1999, Eduardo obtained their Bachelor's degree in Administração de Empresas from FAAP - Fundação Armando Alvares Penteado.

Furthermore, Eduardo Frayha has an additional certification in "Curso sobre Vendas Diretas e Treinamento" from ABEVD - Associação Brasileira de Empresas de Vendas Diretas. The specific month and year of completion for this certification are not provided.