Ara Cauich

Ara Cauich has extensive experience in category management and trade marketing, currently serving in multiple roles such as Category Management at Catmandoo and CATMAN Executive & Trade Marketing at The Goodyear Tire & Rubber Company. Previous positions include Trade Manager at Grupo Industrial Saltillo and Senior Category Manager at Church & Dwight, where Ara developed strategic insights and implemented market intelligence systems. Ara holds a Diplomado in Trade & Shopper Marketing from Tecnológico de Monterrey, a Master's degree in Marketing and Business from the European School of Business EEN Spain, a Diploma in International Trade from Universidad Nacional Autónoma de México, and a degree in Administration from the same institution. Key achievements include the establishment of category management departments in various companies and significant market expansions.