Grupo Lala
Arlet Alejandra Soto Mora is a seasoned professional in trade marketing and commercial strategy, with experience spanning over 15 years in the consumer goods sector. Currently serving as the Senior-Grouper Trade Marketing Manager and Commercial Strategy at Grupo Lala since 2017, Arlet develops and executes promotional strategies to drive category and brand growth while implementing global tactics to enhance profitability and market share. Prior to this role, Arlet held positions such as Account Manager for Price Clubs, Key Account Manager at Sam's and Costco, Trade Marketing Executive at Grupo Herdez, and Trade Marketing Brand Leader at The Clorox Company. Arlet holds a bachelor's degree in Marketing from Universidad del Valle de México.
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Grupo Lala
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Grupo LALA is a Mexican company focused on healthy and nutritious foods, with more than 65 years of experience in the production, innovation and marketing of milk, dairy products and beverages under the highest quality standards. The Company operates 31 production plants and 172 distribution centers in Mexico, Brazil, United States and Central America, supported by more than 38,000 employees. Grupo LALA's fleet of approximately 7,000 vehicles distributes its more than 600 products to more than 578,000 points of sale.