Cecilia Hurtado

Cecilia Hurtado has a diverse work experience primarily in the field of marketing. Cecilia started their career at Interlingua México as a Professor from September 2013 to May 2016. Later, they joined Grupo Lala in October 2017, where they initially completed a year-long Marketing Internship program. In this program, they worked on various tasks related to the Fresh Milk Category and Lala 100 brand. Cecilia then moved on to manage projects in the Ultrapasteurized Milk Category, including the Lala FoodTruck initiative. Cecilia's performance in the internship led to their promotion as a Marketing Analyst from September 2018 to April 2020. Cecilia then took on the role of Marketing Project Coordinator from April 2020 to April 2021. Since April 2021, Cecilia has been serving as the Chief Brand Marketing, responsible for the full Fresh Milk Category and leading the implementation of promotional plans and commercial strategies tailored to the needs of different Nielsen Areas in Mexico.

Cecilia Hurtado earned a degree in Industrial and Product Design from Universidad Iberoamericana, Ciudad de México, from 2014 to 2018.