Yolanda Méndez Luis

Yolanda Méndez Luis is a seasoned marketing professional with extensive experience in digital marketing and communication strategies. Currently serving as Responsable de Marketing y Comunicación at Grupo Lanca and INVERPREMIUM since April 2023, Yolanda oversees commercial communication strategies and digital management. Previously, as Digital Sales & Marketing Manager at Food Sourcing Specialists, S.L., responsibilities included social media management and product launch strategies. Yolanda has held various marketing leadership roles across multiple organizations, including Coproven, KAREALDE SA, and Grupo Leioa, with a strong focus on eCommerce, digital strategies, and project management. Educational qualifications include a degree in Sociología Industrial from the University of Deusto and a Master's in Marketing from Universidad del País Vasco.