Barbara Ruiz Calavera

Barbara Ruiz Calavera is an accomplished marketing and communication leader with extensive experience across various industries. Currently serving as Directora Corporativa Marketing y Comunicación at GRUPO LANTERO since September 2022, Barbara leads innovative marketing strategies that drive business growth. As the founder of Bardenia, a unique floral design concept, Barbara redefines floral art in a dynamic environment. Previous roles include Marketing & Brand Communications Head at GRUPO EUROPAC, interim Head of Communications & Influential Marketing at Imaginarium, and Communications & Influential Marketing Senior Brand Manager at Procter & Gamble, where Barbara managed communications for prestigious brands. Educational credentials include a degree in Economics from Universidad Autónoma de Madrid, a Bachelor in Economics and International Studies from the University of Birmingham, and a Digital Business Executive Program from ISDI.