Maria Luisa Feo la Cruz

Maria Luisa Feo La Cruz currently serves as the Head of Business Intelligence at GRUPO LANTERO, a role initiated in February 2024. Prior to this position, Maria Luisa worked as a Consumer & Market Insights / Business Development Manager at Smartme Analytics and held a Senior Qualitative Researcher role at GfK, where expertise in market research and actionable insights were demonstrated. Experience also includes business development at MORE THAN RESEARCH, market research at estus engineering, and brand marketing consulting. As the Founder and Partner of Focus & Branding Marketing, significant business development efforts with major clients were achieved. Maria Luisa's career began at Procter & Gamble, where leadership roles focused on sensory consumer research and strategic purchases were undertaken. Educational qualifications include a Master's degree in Marketing Communications from Bournemouth University and a degree in Chemical Engineering from Universidad Metropolitana (VE).